The Science of Organics: Peeling the Onion to Reach Core Truths
Zoe Helene Interviews Dr. Charles Benbrook, Chief Scientist of The Organic Center
ZH: Why is Science so important to the Organic Movement?
CB: Science is important because we need solid facts and clear messaging to bring about major changes in the purchasing patterns of the average American. Clearly, there is a segment of the population that is already convinced organic foods deliver more than enough benefits to justify premium prices, but if we’re going to reach the majority of consumers on a daily basis, we have to give them stronger evidence of personal, as well as broader environmental and societal benefits. (more…)






